Ad codes and their values
Supporter segment utm1
The Trump campaign groups supporters into segments, based on what they want them to do and their previous support.
6 values
- md Monthly donors 3.67% of adverts $6,217,125 ($74 CPM)
- rd Repeat donors 6.15% of adverts $8,587,239 ($52 CPM)
- na Non-action takers 69.22% of adverts $35,926,081 ($26 CPM)
- nd Non-donors 19.35% of adverts $15,937,004 ($22 CPM)
- <empty> 0.04% of adverts $60,128 ($19 CPM)
- nr Non-registered supporters 1.57% of adverts $2,973,969 ($18 CPM)
Facebook page utm3
The page the campaign used to place the ad.
31 values – showing 10, see more
- t4ne Trump for Nebraska 0.3% of adverts $83,703 ($52 CPM)
- va4t Virginia for Trump 0.02% of adverts $5,900 ($48 CPM)
- t4ia Trump for Iowa 1.37% of adverts $402,042 ($41 CPM)
- t4nv Trump for Nevada 0.07% of adverts $18,341 ($40 CPM)
- w4t Women for Trump 0.98% of adverts $1,762,611 ($39 CPM)
- t4az Trump for Arizona 1.48% of adverts $711,973 ($35 CPM)
- t4mn Trump for Minnesota 0.24% of adverts $80,840 ($34 CPM)
- t4pa Trump for Pennsylvania 1.09% of adverts $1,089,490 ($32 CPM)
- t4wi Trump for Wisconsin 1.44% of adverts $522,873 ($32 CPM)
- ev4t Evangelicals for Trump 0.71% of adverts $572,692 ($31 CPM)
Facebook optimization method utm5
The goal Facebook will optimize the ad to achieve.
13 values – showing 10, see more
- ocpmyrego Optimize for leads (voter registrations) 0.01% of adverts $7,511 ($44 CPM)
- oCPMppe Unknown (possibly engagement). 0.07% of adverts $19,239 ($40 CPM)
- ocpmyfpp 6.26% of adverts $4,942,184 ($35 CPM)
- ocpmyvv Optimize for video views 1.29% of adverts $706,921 ($34 CPM)
- ocpmyhsc Optimize for leads (voter registration) 2.06% of adverts $965,008 ($34 CPM)
- ocpmylea Optimize for leads 1.15% of adverts $289,976 ($31 CPM)
- ocpmye Optimize for engagement 16.82% of adverts $9,250,230 ($30 CPM)
- ocpmypur Optimize for purchases 47.61% of adverts $39,489,608 ($29 CPM)
- cpmyr 6.31% of adverts $1,712,713 ($27 CPM)
- ocpmyelv Optimize for early voting 1.91% of adverts $1,837,479 ($26 CPM)
Facebook targeting method utm6
The type of Facebook targeting used by the ad.
7 values
- dt Data Trust 11.58% of adverts $6,008,958 ($37 CPM)
- cm Custom Audience 54.03% of adverts $39,147,711 ($33 CPM)
- la Lookalike Audience 14.42% of adverts $6,604,637 ($27 CPM)
- rm Remarketing Audience 1.19% of adverts $272,143 ($21 CPM)
- 0 Unknown 0.15% of adverts $123,125 ($20 CPM)
- bh Behavioural targeting 17.61% of adverts $17,287,162 ($20 CPM)
- lal Lookalike Audience 1.02% of adverts $257,810 ($10 CPM)
Goal of the ad utm17
The goal of the ad - what the campaign wants from the person who sees it.
10 values
- fb1 Get monthly donor 3.71% of adverts $6,323,878 ($74 CPM)
- fb2 Get a regular or repeat donor 6.13% of adverts $8,567,858 ($51 CPM)
- pers Voter persuasion 14.1% of adverts $6,606,985 ($34 CPM)
- fund Fundraising 6.35% of adverts $2,398,571 ($29 CPM)
- acq Supporter acquisition 45.58% of adverts $26,049,288 ($26 CPM)
- fb3 Non-donor ad goal 19.27% of adverts $15,810,918 ($22 CPM)
- fb5 Acquire new campaign sign ups 1.28% of adverts $2,701,592 ($18 CPM)
- fb4 Non-registered supporter acquisition 0.33% of adverts $311,091 ($18 CPM)
- shop Sell merchandise 3.11% of adverts $884,119 ($12 CPM)
- per Voter persusasion 0.13% of adverts $47,246 ($11 CPM)
Ad campaign utm2
What the advert is about.
526 values – showing 10, see more
- updatedsocialismclean 0.0% of adverts $3,043 ($164 CPM)
- halloffametest 0.0% of adverts $31,941 ($111 CPM)
- vpremarks3 0.02% of adverts $4,312 ($98 CPM)
- vpremarks9 0.02% of adverts $4,361 ($98 CPM)
- vpremarks8 0.02% of adverts $4,410 ($98 CPM)
- vpremarks7 0.02% of adverts $4,361 ($98 CPM)
- vpremarks6 0.02% of adverts $4,361 ($98 CPM)
- vpremarks5 0.02% of adverts $4,410 ($98 CPM)
- vpremarks20 0.02% of adverts $4,214 ($98 CPM)
- vpremarks2 0.02% of adverts $4,116 ($98 CPM)
FB Geo utm10
A geographical region or regions at which the ad is aimed.
46 values – showing 10, see more
- ne Nebraska 0.07% of adverts $15,008 ($64 CPM)
- geo086 Nebraska/Iowa 1.07% of adverts $253,411 ($63 CPM)
- ok Oklahoma 0.38% of adverts $85,775 ($59 CPM)
- geo087 1.12% of adverts $263,721 ($53 CPM)
- geo071 0.19% of adverts $21,685 ($53 CPM)
- geo132 0.26% of adverts $830,664 ($49 CPM)
- va Virginia 0.02% of adverts $5,900 ($48 CPM)
- me Maine 0.04% of adverts $8,562 ($48 CPM)
- geo237 0.21% of adverts $62,327 ($47 CPM)
- geo078 0.02% of adverts $24,518 ($46 CPM)
Facebook optimisation goal utm18
The action the campaign team wants the user to take.
10 values
- aware Brand awareness 13.41% of adverts $6,463,288 ($33 CPM)
- ha ‘Hard’ ask 27.65% of adverts $28,527,555 ($32 CPM)
- leads Lead generation 18.25% of adverts $11,749,881 ($31 CPM)
- coalb Coalitions 1.15% of adverts $289,976 ($31 CPM)
- videoviews Video views 0.09% of adverts $573,356 ($30 CPM)
- reach Reach 6.31% of adverts $1,712,713 ($27 CPM)
- postengagement Engagement 4.63% of adverts $2,940,299 ($25 CPM)
- sa ‘Soft’ ask 9.16% of adverts $8,958,485 ($22 CPM)
- conversion Conversion 19.35% of adverts $8,485,993 ($21 CPM)
- brandawareness Brand awareness 0.0% of adverts
Funding entity utm4
Who is paying for the ad.
4 values
- djtnonfund Donald J. Trump for President non-fundraising ads 45.79% of adverts $24,283,260 ($30 CPM)
- djtfund Donald J. Trump for President campaign fundraising 6.35% of adverts $2,398,571 ($29 CPM)
- tmagac Trump Make America Great Again Committee 44.75% of adverts $42,135,596 ($27 CPM)
- tmagacmerch Trump Make America Great Again Committee merchandise sales 3.11% of adverts $884,119 ($12 CPM)
Audience ID utm7
The ID of an unnamed audience, for example, military veterans.
673 values – showing 10, see more
- audience0795 0.97% of adverts $902,446 ($173 CPM)
- audience0669 0.0% of adverts $4,482 ($144 CPM)
- audience0705 0.01% of adverts $2,456 ($111 CPM)
- audience1414 0.0% of adverts $1,682 ($105 CPM)
- audience0709 0.01% of adverts $2,305 ($102 CPM)
- audience0685 0.02% of adverts $3,432 ($101 CPM)
- audience0379 0.02% of adverts $1,715 ($98 CPM)
- audience0178 0.01% of adverts $1,127 ($98 CPM)
- audience0182 0.01% of adverts $1,127 ($98 CPM)
- audience0200 0.01% of adverts $1,127 ($98 CPM)
Creative ID utm8
The ID of the image or video used in the ad.
3257 values – showing 10, see more
- creative11172 0.0% of adverts $298 ($298 CPM)
- creative11049 0.0% of adverts $6,748 ($241 CPM)
- creative09605 0.0% of adverts $349 ($232 CPM)
- creative11039 0.0% of adverts $347 ($231 CPM)
- creative11044 0.0% of adverts $3,096 ($221 CPM)
- creative11152 0.0% of adverts $1,098 ($219 CPM)
- creative11037 0.0% of adverts $198 ($198 CPM)
- creative11149 0.0% of adverts $198 ($198 CPM)
- creative11142 0.0% of adverts $198 ($198 CPM)
- creative11187 0.0% of adverts $198 ($198 CPM)
Copy ID utm9
The ID of the textual copy used in the ad.
1185 values – showing 10, see more
- copy02047 0.02% of adverts $73,855 ($588 CPM)
- copy00775 0.0% of adverts $3,043 ($164 CPM)
- copy01798 0.01% of adverts $2,719 ($126 CPM)
- copy02502 0.02% of adverts $33,609 ($110 CPM)
- copy02170 0.03% of adverts $6,862 ($99 CPM)
- copy00907 0.02% of adverts $245 ($98 CPM)
- copy00906 0.02% of adverts $147 ($98 CPM)
- copy00905 0.01% of adverts $294 ($98 CPM)
- copy00903 0.01% of adverts $441 ($98 CPM)
- copy00832 0.01% of adverts $1,176 ($98 CPM)
Age range utm12
The age cohort at which the ad is aimed.
8 values
- na 0.0% of adverts $449 ($35 CPM)
- 45-65 0.08% of adverts $109,531 ($31 CPM)
- 18-34 0.85% of adverts $351,514 ($31 CPM)
- 35-65 1.14% of adverts $312,359 ($30 CPM)
- 55-65 0.32% of adverts $250,427 ($30 CPM)
- 18-65 97.48% of adverts $68,472,252 ($28 CPM)
- 18-45 0.0% of adverts $35,294 ($22 CPM)
- 35-54 0.12% of adverts $169,720 ($21 CPM)
Ad network utm13
The network on which the ad will run.
5 values
- igs Instagram 0.04% of adverts $9,993 ($67 CPM)
- nfig Facebook and Instagram 53.56% of adverts $43,714,102 ($31 CPM)
- nfm Facebook and Instagram 0.11% of adverts $44,028 ($26 CPM)
- ig Instagram 0.12% of adverts $59,348 ($25 CPM)
- nf Facebook 46.17% of adverts $25,874,075 ($24 CPM)
Asset type utm19
The type of media asset used in the ad.
3 values
- video Uses a video 39.01% of adverts $25,269,881 ($32 CPM)
- static Uses a static image 60.98% of adverts $44,427,829 ($26 CPM)
- 0 Unknown 0.01% of adverts $3,836 ($7 CPM)
Creation date utm0
The date the ad was created
165 values – showing 10, see more
- 20200504 0.01% of adverts $147 ($98 CPM)
- 20200415 0.01% of adverts $882 ($98 CPM)
- 20200515 0.07% of adverts $14,210 ($84 CPM)
- 20200531 0.09% of adverts $8,477 ($74 CPM)
- 20201008 2.1% of adverts $2,419,405 ($69 CPM)
- 20200620 0.06% of adverts $14,112 ($63 CPM)
- 20200429 0.01% of adverts $2,450 ($59 CPM)
- 20200414 0.01% of adverts $1,225 ($59 CPM)
- 20200729 0.1% of adverts $145,021 ($58 CPM)
- 20200830 0.73% of adverts $889,391 ($55 CPM)
Genders utm11
The gender at which the ad is aimed.
4 values
- m Targeted at men 0.48% of adverts $144,955 ($53 CPM)
- f Targeted at women 1.26% of adverts $1,091,790 ($30 CPM)
- b 98.04% of adverts $68,414,874 ($28 CPM)
- B Targeting men and women 0.22% of adverts $49,927 ($22 CPM)
Facebook placement utm14
A placeholder for ‘selected Facebook placements’
2 values
- all 99.89% of adverts $69,657,518 ($28 CPM)
- mob 0.11% of adverts $44,028 ($26 CPM)
Asset display width utm20
The horizontal display aspect ratio of an asset.
12 values – showing 10, see more
- 2500 0.01% of adverts $2,646 ($98 CPM)
- 0 0.4% of adverts $88,470 ($60 CPM)
- 19 0.1% of adverts $48,977 ($57 CPM)
- na 1.98% of adverts $984,844 ($38 CPM)
- 6 0.0% of adverts $1,535 ($33 CPM)
- 16 32.33% of adverts $16,573,905 ($31 CPM)
- 1080 0.15% of adverts $34,525 ($30 CPM)
- 1200 2.12% of adverts $782,565 ($29 CPM)
- 1 60.61% of adverts $49,732,644 ($27 CPM)
- 4 2.09% of adverts $1,292,722 ($26 CPM)
Asset display height utm21
The vertical display aspect ratio of an asset.
12 values – showing 10, see more
- 2000 0.01% of adverts $2,646 ($98 CPM)
- 0 0.4% of adverts $88,470 ($60 CPM)
- 1200 0.25% of adverts $78,210 ($43 CPM)
- 16 1.15% of adverts $568,266 ($40 CPM)
- 9 32.43% of adverts $16,624,417 ($31 CPM)
- 1350 0.15% of adverts $34,525 ($30 CPM)
- 628 2.11% of adverts $758,950 ($29 CPM)
- 1 61.3% of adverts $50,140,610 ($27 CPM)
- na 0.1% of adverts $40,222 ($26 CPM)
- 5 2.09% of adverts $1,292,722 ($26 CPM)
Video length utm22
The length of the video used in the advert.
131 values – showing 10, see more
- 198s 0.0% of adverts $637 ($98 CPM)
- 063s 0.01% of adverts $1,617 ($98 CPM)
- 005s 0.0% of adverts $294 ($98 CPM)
- 007s 0.01% of adverts $1,813 ($98 CPM)
- 125s 0.04% of adverts $5,488 ($98 CPM)
- 15s 0.04% of adverts $7,644 ($98 CPM)
- 167s 0.01% of adverts $2,254 ($98 CPM)
- 169s 0.0% of adverts $735 ($98 CPM)
- 194s 0.02% of adverts $3,283 ($98 CPM)
- 069s 0.01% of adverts $1,274 ($98 CPM)
Unused age range utm15
Junk – an apparently duplicate age range.
5 values
- na 99.59% of adverts $69,126,332 ($28 CPM)
- 55-65 0.12% of adverts $173,010 ($27 CPM)
- 18-34 0.12% of adverts $172,356 ($22 CPM)
- 35-54 0.12% of adverts $169,720 ($21 CPM)
- <empty> 0.04% of adverts $60,128 ($19 CPM)
Ad LP code utm16
Not sure, but changes with copy and creative
409 values – showing 10, see more
- lp0436 0.0% of adverts $31,941 ($111 CPM)
- lp0355 0.02% of adverts $4,410 ($98 CPM)
- lp0546 0.02% of adverts $49 ($98 CPM)
- lp0374 0.01% of adverts $2,940 ($98 CPM)
- lp0372 0.01% of adverts $2,891 ($98 CPM)
- lp0371 0.01% of adverts $2,940 ($98 CPM)
- lp0008 0.0% of adverts $686 ($98 CPM)
- lp0014 0.01% of adverts $2,352 ($98 CPM)
- lp0305 0.05% of adverts $1,225 ($98 CPM)
- lp0369 0.01% of adverts $2,940 ($98 CPM)