Facebook targeting method bh , utm6
- We think this means
- Behavioural targeting
Why do we think that?
Data from the Who Targets Me browser extension shows us that ‘bh’ refers to ads that target on the basis of a Facebook interest, such as “Donald Trump”, “Melania Trump” or “National Rifle Association”.
Refers to ‘behavioural’ targeting in Facebook, also known as ‘interest-based’ targeting.
Used in 72,555 adverts with a spend of $15,097,006