Facebook targeting method bh , utm6

We think this means
Behavioural targeting
Confidence
high

Why do we think that?

Data from the Who Targets Me browser extension shows us that ‘bh’ refers to ads that target on the basis of a Facebook interest, such as “Donald Trump”, “Melania Trump” or “National Rifle Association”.

What might bh mean?

Refers to ‘behavioural’ targeting in Facebook, also known as ‘interest-based’ targeting.

Used in 72,555 adverts with a spend of $15,097,006

Count Spend