Facebook targeting method utm6, high confidence
What is this used for?
This identifies what type of Facebook targeting is being used by the campaign for this ad.
Values
- cm Custom Audience 54.03% of adverts $39,147,711 ($33 CPM)
- bh Behavioural targeting 17.61% of adverts $17,287,162 ($20 CPM)
- la Lookalike Audience 14.42% of adverts $6,604,637 ($27 CPM)
- dt Data Trust 11.58% of adverts $6,008,958 ($37 CPM)
- rm Remarketing Audience 1.19% of adverts $272,143 ($21 CPM)
- lal Lookalike Audience 1.02% of adverts $257,810 ($10 CPM)
- 0 Unknown 0.15% of adverts $123,125 ($20 CPM)