Facebook optimization method ocpmyabc , utm5
- We think this means
- Optimize for leads (voter registration)
Why do we think that?
These ads have the “Leads” objective and ask for viewers to register to vote. They often use Lookalike Audiences, which makes us think they’re not necessarily targeted at ‘known’ unregistered voters.
Used in 20,310 adverts with a spend of $3,460,400