Facebook optimization method utm5, high confidence
What is this used for?
Facebook offers advertisers a range of optimization methods. The camopaign selects one of these based on what it wants to achieve from the ad.
Values
- ocpmypur Optimize for purchases 47.61% of adverts $39,489,608 ($29 CPM)
- ocpmye Optimize for engagement 16.82% of adverts $9,250,230 ($30 CPM)
- ocpmycr Optimize for completion of registrations 11.94% of adverts $7,020,277 ($19 CPM)
- cpmyr 6.31% of adverts $1,712,713 ($27 CPM)
- ocpmyfpp 6.26% of adverts $4,942,184 ($35 CPM)
- ocpmyabc Optimize for leads (voter registration) 4.58% of adverts $3,460,400 ($26 CPM)
- ocpmyhsc Optimize for leads (voter registration) 2.06% of adverts $965,008 ($34 CPM)
- ocpmyelv Optimize for early voting 1.91% of adverts $1,837,479 ($26 CPM)
- ocpmyvv Optimize for video views 1.29% of adverts $706,921 ($34 CPM)
- ocpmylea Optimize for leads 1.15% of adverts $289,976 ($31 CPM)
- oCPMppe Unknown (possibly engagement). 0.07% of adverts $19,239 ($40 CPM)
- ocpmyrego Optimize for leads (voter registrations) 0.01% of adverts $7,511 ($44 CPM)
- ocpmba Optimise clicks per mille – brand awareness 0.0% of adverts