Video length utm22, high confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook page utm3

  Facebook optimization method utm5

  Facebook targeting method utm6

  Goal of the ad utm17

  Ad campaign utm2

  Facebook optimisation goal utm18

  FB Geo utm10

  Creative ID utm8

  Audience ID utm7

  Funding entity utm4

  Ad network utm13

  Copy ID utm9

  Asset type utm19

  Age range utm12

  Creation date utm0

  Asset display width utm20

  Genders utm11

  Asset display height utm21

  Facebook placement utm14

  Unused age range utm15

  Ad LP code utm16
• Hosts

What is this used for?

This is the video length in seconds.

Format

The format is not consistent, but the majority of the values are of the form Ns where N is a number of seconds.

Values

• na 59.69% of adverts $43,913,023 ($26 CPM)
• 030s 9.44% of adverts $4,879,261 ($29 CPM)
• 015s 6.64% of adverts $4,937,968 ($34 CPM)
• 006s 2.29% of adverts $1,650,159 ($25 CPM)
• 060s 1.24% of adverts $852,648 ($29 CPM)
• 012s 1.2% of adverts $1,253,288 ($42 CPM)
• 089s 1.04% of adverts $2,102,502 ($47 CPM)
• 023s 0.97% of adverts $523,473 ($45 CPM)
• 075s 0.95% of adverts $397,866 ($37 CPM)
• 9 0.95% of adverts $480,312 ($46 CPM)
• 027s 0.83% of adverts $268,561 ($31 CPM)
• 028s 0.73% of adverts $383,924 ($34 CPM)
• 1 0.69% of adverts $407,966 ($32 CPM)
• 013s 0.54% of adverts $287,010 ($46 CPM)
• 031s 0.51% of adverts $533,834 ($18 CPM)
• 026s 0.51% of adverts $200,678 ($34 CPM)
• 037s 0.49% of adverts $687,824 ($32 CPM)
• 051s 0.49% of adverts $125,283 ($40 CPM)
• 038s 0.48% of adverts $137,128 ($27 CPM)
• 122s 0.47% of adverts $126,636 ($30 CPM)
• 156s 0.46% of adverts $121,701 ($44 CPM)
• 136s 0.45% of adverts $123,621 ($31 CPM)
• 0 0.41% of adverts $116,887 ($36 CPM)
• 144s 0.39% of adverts $102,171 ($39 CPM)
• 025s 0.39% of adverts $115,373 ($28 CPM)
• 083s 0.39% of adverts $96,528 ($48 CPM)
• 068s 0.38% of adverts $74,875 ($31 CPM)
• 035s 0.31% of adverts $213,828 ($20 CPM)
• 022s 0.29% of adverts $165,847 ($29 CPM)
• 016s 0.29% of adverts $90,515 ($38 CPM)
• 048s 0.27% of adverts $74,363 ($21 CPM)
• 628 0.25% of adverts $54,595 ($56 CPM)
• 017s 0.24% of adverts $93,516 ($28 CPM)
• 032s 0.23% of adverts $183,890 ($23 CPM)
• 018s 0.23% of adverts $103,983 ($21 CPM)
• 070s 0.22% of adverts $497,789 ($36 CPM)
• 010s 0.22% of adverts $74,942 ($39 CPM)
• 024s 0.22% of adverts $155,462 ($27 CPM)
• 034s 0.18% of adverts $76,181 ($19 CPM)
• 014s 0.18% of adverts $98,406 ($34 CPM)
• 044s 0.18% of adverts $64,134 ($26 CPM)
• 06s 0.16% of adverts $40,990 ($74 CPM)
• 033s 0.15% of adverts $166,863 ($23 CPM)
• 30s 0.15% of adverts $34,875 ($49 CPM)
• 108s 0.14% of adverts $31,224 ($38 CPM)
• 057s 0.14% of adverts $285,620 ($22 CPM)
• 040s 0.13% of adverts $79,091 ($34 CPM)
• 66s 0.13% of adverts $291,901 ($31 CPM)
• 145s 0.12% of adverts $361,243 ($83 CPM)
• 029s 0.11% of adverts $41,742 ($27 CPM)
• 042s 0.11% of adverts $71,358 ($34 CPM)
• 020s 0.11% of adverts $23,135 ($35 CPM)
• 045s 0.1% of adverts $70,350 ($16 CPM)
• 078s 0.1% of adverts $32,168 ($26 CPM)
• 019s 0.1% of adverts $40,804 ($40 CPM)
• 046s 0.08% of adverts $30,959 ($11 CPM)
• 065s 0.08% of adverts $17,650 ($76 CPM)
• 073s 0.08% of adverts $27,503 ($33 CPM)
• 079s 0.07% of adverts $21,488 ($38 CPM)
• 054s 0.07% of adverts $28,283 ($24 CPM)
• 021s 0.06% of adverts $16,384 ($31 CPM)
• 009s 0.06% of adverts $10,682 ($93 CPM)
• 039s 0.06% of adverts $12,690 ($58 CPM)
• 047s 0.06% of adverts $38,306 ($18 CPM)
• 133s 0.05% of adverts $10,342 ($30 CPM)
• 036s 0.05% of adverts $13,539 ($46 CPM)
• 103s 0.05% of adverts $41,510 ($46 CPM)
• 052s 0.04% of adverts $88,882 ($27 CPM)
• 127s 0.04% of adverts $14,663 ($39 CPM)
• 096s 0.04% of adverts $6,821 ($32 CPM)
• 008s 0.04% of adverts $32,224 ($28 CPM)
• 109s 0.04% of adverts $28,970 ($27 CPM)
• 114s 0.04% of adverts $11,180 ($37 CPM)
• 056s 0.04% of adverts $75,579 ($15 CPM)
• 030S 0.04% of adverts $10,609 ($52 CPM)
• 049s 0.04% of adverts $10,776 ($35 CPM)
• 125s 0.04% of adverts $5,488 ($98 CPM)
• 071s 0.04% of adverts $7,644 ($78 CPM)
• 6s 0.04% of adverts $43,844 ($10 CPM)
• 15s 0.04% of adverts $7,644 ($98 CPM)
• 116s 0.03% of adverts $23,178 ($14 CPM)
• 31s 0.03% of adverts $11,203 ($15 CPM)
• 058s 0.03% of adverts $5,590 ($60 CPM)
• 077s 0.03% of adverts $5,032 ($19 CPM)
• 05s 0.03% of adverts $6,198 ($76 CPM)
• 105s 0.03% of adverts $9,076 ($36 CPM)
• 061s 0.03% of adverts $5,635 ($98 CPM)
• 072s 0.02% of adverts $53,992 ($50 CPM)
• 041s 0.02% of adverts $5,749 ($36 CPM)
• 064s 0.02% of adverts $8,267 ($26 CPM)
• 111s 0.02% of adverts $39,755 ($24 CPM)
• 074s 0.02% of adverts $4,508 ($94 CPM)
• 015S 0.02% of adverts $10,416 ($16 CPM)
• 121s 0.02% of adverts $6,016 ($40 CPM)
• 011s 0.02% of adverts $17,301 ($12 CPM)
• 123s 0.02% of adverts $3,577 ($95 CPM)
• 74s 0.02% of adverts $3,528 ($78 CPM)
• 115s 0.02% of adverts $125,779 ($27 CPM)
• 247s 0.02% of adverts $10,670 ($33 CPM)
• 246s 0.02% of adverts $10,883 ($37 CPM)
• 194s 0.02% of adverts $3,283 ($98 CPM)
• 245s 0.01% of adverts $3,038 ($42 CPM)
• 120s 0.01% of adverts $10,240 ($22 CPM)
• 095s 0.01% of adverts $6,850 ($26 CPM)
• 086s 0.01% of adverts $32,343 ($26 CPM)
• 166s 0.01% of adverts $6,893 ($21 CPM)
• n 0.01% of adverts $6,670 ($7 CPM)
• 167s 0.01% of adverts $2,254 ($98 CPM)
• 147s 0.01% of adverts $64,157 ($23 CPM)
• 007s 0.01% of adverts $1,813 ($98 CPM)
• 69s 0.01% of adverts $1,372 ($91 CPM)
• 063s 0.01% of adverts $1,617 ($98 CPM)
• 1:14s 0.01% of adverts $1,568 ($82 CPM)
• 090s 0.01% of adverts $11,318 ($11 CPM)
• 069s 0.01% of adverts $1,274 ($98 CPM)
• 113s 0.01% of adverts $2,321 ($13 CPM)
• 062s 0.0% of adverts $3,482 ($25 CPM)
• 1x1 0.0% of adverts $8,380 ($18 CPM)
• 171s 0.0% of adverts $5,290 ($31 CPM)
• 169s 0.0% of adverts $735 ($98 CPM)
• 087s 0.0% of adverts $6,290 ($25 CPM)
• 043s 0.0% of adverts $737 ($28 CPM)
• 198s 0.0% of adverts $637 ($98 CPM)
• 049S 0.0% of adverts $1,288 ($30 CPM)
• 067s 0.0% of adverts $2,688 ($26 CPM)
• 953s 0.0% of adverts $13,889 ($28 CPM)
• 005s 0.0% of adverts $294 ($98 CPM)
• 64s 0.0% of adverts $1,392 ($15 CPM)
• 099s 0.0% of adverts $4,945 ($42 CPM)
• 1268s 0.0% of adverts $35,294 ($22 CPM)
• 250 0.0% of adverts $1,749 ($10 CPM)