Asset type utm19, high confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook page utm3

  Facebook optimization method utm5

  Facebook targeting method utm6

  Goal of the ad utm17

  Ad campaign utm2

  Facebook optimisation goal utm18

  FB Geo utm10

  Creative ID utm8

  Funding entity utm4

  Ad network utm13

  Copy ID utm9

  Age range utm12

  Audience ID utm7

  Video length utm22

  Asset display width utm20

  Facebook placement utm14

  Asset display height utm21

  Genders utm11

  Creation date utm0

  Ad LP code utm16

  Unused age range utm15
• Hosts

What is this used for?

Determines the type of asset used in the ad. static means an image. video, a video.

0 is unknown and occurs on a very small number of adverts.

Values

• static Uses a static image 60.98% of adverts $44,427,829 ($26 CPM)
• video Uses a video 39.01% of adverts $25,269,881 ($32 CPM)
• 0 Unknown 0.01% of adverts $3,836 ($7 CPM)