Facebook optimisation goal reach , utm18

We think this means

Why do we think that?

These ads were set to ‘reach’ as many people as possible within their targeting (in other words, Facebook prioritized showing them to a lot of people, rather than showing them to people likely to click or engage with them.

Used in 27,979 adverts with a spend of $1,712,713

Count Spend

No values for time period.