Facebook optimisation goal postengagement , utm18

We think this means

Why do we think that?

These are typically ads where the campaign is looking for likes and shares - actions that will place their content in the Newsfeeds of the friends and family of the person seeing the ad. Facebook’s ad delivery algorithm will show the ads to people it sees as most likely to engage with them.

Used in 20,545 adverts with a spend of $2,940,299

Count Spend

No values for time period.