Facebook optimisation goal leads , utm18

We think this means
Lead generation
Confidence
High

Why do we think that?

These are typically ads where the campaign is looking for a defined action, such as a donation or event signup. Facebook’s ad delivery algorithm will show the ads to people it sees as most likely to complete the action.

Used in 80,924 adverts with a spend of $11,749,881

Count Spend

No values for time period.