Facebook optimisation goal utm18, high confidence
What is this used for?
This value shows what the campaign wants to optimise the ad for. Facebook will optimise the delivery of ads to people most likely to perform a specific action. Examples include watching a video, liking or commenting on a post, or making a donation.
Values
- ha ‘Hard’ ask 27.65% of adverts $28,527,555 ($32 CPM)
- conversion Conversion 19.35% of adverts $8,485,993 ($21 CPM)
- leads Lead generation 18.25% of adverts $11,749,881 ($31 CPM)
- aware Brand awareness 13.41% of adverts $6,463,288 ($33 CPM)
- sa ‘Soft’ ask 9.16% of adverts $8,958,485 ($22 CPM)
- reach Reach 6.31% of adverts $1,712,713 ($27 CPM)
- postengagement Engagement 4.63% of adverts $2,940,299 ($25 CPM)
- coalb Coalitions 1.15% of adverts $289,976 ($31 CPM)
- videoviews Video views 0.09% of adverts $573,356 ($30 CPM)
- brandawareness Brand awareness 0.0% of adverts