Facebook optimisation goal utm18, high confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook page utm3

  Facebook optimization method utm5

  Facebook targeting method utm6

  Goal of the ad utm17

  Ad campaign utm2

  FB Geo utm10

  Creative ID utm8

  Funding entity utm4

  Ad network utm13

  Copy ID utm9

  Asset type utm19

  Age range utm12

  Audience ID utm7

  Asset display width utm20

  Creation date utm0

  Genders utm11

  Asset display height utm21

  Facebook placement utm14

  Video length utm22

  Ad LP code utm16

  Unused age range utm15
• Hosts

What is this used for?

This value shows what the campaign wants to optimise the ad for. Facebook will optimise the delivery of ads to people most likely to perform a specific action. Examples include watching a video, liking or commenting on a post, or making a donation.

Values

• ha ‘Hard’ ask 27.65% of adverts $28,527,555 ($32 CPM)
• conversion Conversion 19.35% of adverts $8,485,993 ($21 CPM)
• leads Lead generation 18.25% of adverts $11,749,881 ($31 CPM)
• aware Brand awareness 13.41% of adverts $6,463,288 ($33 CPM)
• sa ‘Soft’ ask 9.16% of adverts $8,958,485 ($22 CPM)
• reach Reach 6.31% of adverts $1,712,713 ($27 CPM)
• postengagement Engagement 4.63% of adverts $2,940,299 ($25 CPM)
• coalb Coalitions 1.15% of adverts $289,976 ($31 CPM)
• videoviews Video views 0.09% of adverts $573,356 ($30 CPM)
• brandawareness Brand awareness 0.0% of adverts