Goal of the ad fb5 , utm17
- We think this means
- Acquire new campaign sign ups
Why do we think that?
- When comparing utm17 against utm1 we see that
fb5value is almost entirely used in conjunction with the
nr(Non-registered supporter) value. Given it always appears alongside the ‘Behavioural’ targeting method, we hypothesize that these ads are shown to people who Facebook deems are interested in a Trump-related term. These supporters can then be cultivated to make donations.
Used in 5,690 adverts with a spend of $2,701,592