Goal of the ad fb4 , utm17
- We think this means
- Non-registered supporter acquisition
Why do we think that?
- When comparing utm17 against utm1 we see that
fb4value is almost entirely used in conjunction with the
nr(Non-registered supporter) value. Given it always appears alongside the ‘Custom Audience’ targeting method, we hypothesize that these ads are shown to people who visited a Trump website and were cookied.
Used in 1,471 adverts with a spend of $311,091