Goal of the ad fb2 , utm17
- We think this means
- Get a regular or repeat donor
- Confidence
- high
Why do we think that?
- When comparing utm17 against utm1 we see that
the
fb2value is almost entirely used in conjunction with therd(Repeat Donor) value. - When comparing utm17 against utm5 we see that the
fb2value is only ever used with the ocpmypur (purchases) value.
Used in 27,202 adverts with a spend of $8,567,858
No values for time period.