Goal of the ad acq , utm17
- We think this means
- Supporter acquisition
Why do we think this?
A large proportion of adverts using this ad code value refer to “hot button”
long-lived ad campaigns such as
This value is never used in combination with any donor segment, only ‘non-action takers’.
Used in 202,126 adverts with a spend of $26,049,288
No values for time period.