Goal of the ad acq , utm17

We think this means
Supporter acquisition

Why do we think this?

A large proportion of adverts using this ad code value refer to “hot button” long-lived ad campaigns such as buildthewall, antifapetition or demcorruption.

This value is never used in combination with any donor segment, only ‘non-action takers’.

Used in 175,780 adverts with a spend of $20,098,761

Count Spend