Goal of the ad utm17, high confidence
What is this used for?
This shows when the campaign wants to acquire new supporters or donors, persuade voters or take other actions.
Duplicates
per and pers appear to be synonymous.
Values
- acq Supporter acquisition 45.58% of adverts $26,049,288 ($26 CPM)
- fb3 Non-donor ad goal 19.27% of adverts $15,810,918 ($22 CPM)
- pers Voter persuasion 14.1% of adverts $6,606,985 ($34 CPM)
- fund Fundraising 6.35% of adverts $2,398,571 ($29 CPM)
- fb2 Get a regular or repeat donor 6.13% of adverts $8,567,858 ($51 CPM)
- fb1 Get monthly donor 3.71% of adverts $6,323,878 ($74 CPM)
- shop Sell merchandise 3.11% of adverts $884,119 ($12 CPM)
- fb5 Acquire new campaign sign ups 1.28% of adverts $2,701,592 ($18 CPM)
- fb4 Non-registered supporter acquisition 0.33% of adverts $311,091 ($18 CPM)
- per Voter persusasion 0.13% of adverts $47,246 ($11 CPM)