Facebook placement utm14, medium confidence
What is this used for?
This might be a placeholder the campaign has for ‘selected Facebook placements’,
which could explain the small number of mob
ads as
‘mobile placements only’.
Ads with the mob
value occur only
with the
utm13
nfm
value
for ad network (utm13), which might suggest that stands for ‘Facebook &
Instagram Mobile’.
Values
- all 99.89% of adverts $69,657,518 ($28 CPM)
- mob 0.11% of adverts $44,028 ($26 CPM)