Facebook placement utm14, medium confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook optimization method utm5

  Facebook page utm3

  Goal of the ad utm17

  Facebook targeting method utm6

  FB Geo utm10

  Facebook optimisation goal utm18

  Ad campaign utm2

  Creative ID utm8

  Age range utm12

  Ad network utm13

  Copy ID utm9

  Funding entity utm4

  Audience ID utm7

  Asset type utm19

  Creation date utm0

  Asset display width utm20

  Video length utm22

  Genders utm11

  Asset display height utm21

  Unused age range utm15

  Ad LP code utm16
• Hosts

What is this used for?

This might be a placeholder the campaign has for ‘selected Facebook placements’, which could explain the small number of mob ads as ‘mobile placements only’.

Ads with the mob value occur only with the utm13 nfm value for ad network (utm13), which might suggest that stands for ‘Facebook & Instagram Mobile’.

Values

• all 99.89% of adverts $69,657,518 ($28 CPM)
• mob 0.11% of adverts $44,028 ($26 CPM)