Genders utm11, high confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook page utm3

  Facebook optimization method utm5

  Facebook targeting method utm6

  Goal of the ad utm17

  Ad campaign utm2

  Facebook optimisation goal utm18

  FB Geo utm10

  Audience ID utm7

  Funding entity utm4

  Ad network utm13

  Copy ID utm9

  Asset type utm19

  Age range utm12

  Creative ID utm8

  Facebook placement utm14

  Asset display height utm21

  Creation date utm0

  Asset display width utm20

  Video length utm22

  Unused age range utm15

  Ad LP code utm16
• Hosts

What is this used for?

This indicates the gender of the intended recipient. Not much is targeted at specific genders; most ads use the b (for ‘both’) value.

Values

• b 98.04% of adverts $68,414,874 ($28 CPM)
• f Targeted at women 1.26% of adverts $1,091,790 ($30 CPM)
• m Targeted at men 0.48% of adverts $144,955 ($53 CPM)
• B Targeting men and women 0.22% of adverts $49,927 ($22 CPM)