FB Geo utm10, high confidence

• Values
• Timeline
• Show against
  Supporter segment utm1

  Facebook page utm3

  Facebook optimization method utm5

  Facebook targeting method utm6

  Goal of the ad utm17

  Ad campaign utm2

  Facebook optimisation goal utm18

  Audience ID utm7

  Funding entity utm4

  Copy ID utm9

  Asset type utm19

  Creative ID utm8

  Age range utm12

  Ad network utm13

  Facebook placement utm14

  Asset display height utm21

  Video length utm22

  Asset display width utm20

  Genders utm11

  Creation date utm0

  Ad LP code utm16

  Unused age range utm15
• Hosts

What is this used for?

This indicates the geographical area at which the advert is aimed. The majority of values cover the whole US. Only recently (from August 3) has the campaign begun to target individual states.

Format

Either a US state code (e.g. fl) or a three-digit code prefixed by geo, e.g. geo086

Values

• us Targets the USA 39.01% of adverts $28,335,670 ($25 CPM)
• geo240 9.97% of adverts $12,780,023 ($33 CPM)
• geo241 6.7% of adverts $4,699,843 ($26 CPM)
• nc North Carolina 4.81% of adverts $2,269,651 ($32 CPM)
• wi Wisconsin 4.53% of adverts $1,860,992 ($33 CPM)
• fl Florida 4.24% of adverts $4,171,687 ($29 CPM)
• az Arizona 4.13% of adverts $1,840,112 ($38 CPM)
• pa Pennsylvania 3.82% of adverts $2,896,792 ($34 CPM)
• mi Michigan 3.61% of adverts $2,212,215 ($29 CPM)
• ia Iowa 3.49% of adverts $895,905 ($42 CPM)
• ga Georgia 3.23% of adverts $1,455,700 ($26 CPM)
• oh Ohio 3.03% of adverts $1,460,709 ($21 CPM)
• nv Nevada 1.48% of adverts $392,258 ($46 CPM)
• mn Minnesota 1.27% of adverts $278,063 ($37 CPM)
• geo087 1.12% of adverts $263,721 ($53 CPM)
• geo086 Nebraska/Iowa 1.07% of adverts $253,411 ($63 CPM)
• ok Oklahoma 0.38% of adverts $85,775 ($59 CPM)
• geo133 0.33% of adverts $116,578 ($9 CPM)
• geo068 0.28% of adverts $83,789 ($39 CPM)
• geo132 0.26% of adverts $830,664 ($49 CPM)
• geo084 0.26% of adverts $132,243 ($19 CPM)
• geo080 0.25% of adverts $451,128 ($23 CPM)
• geo081 0.25% of adverts $362,496 ($21 CPM)
• geo083 0.23% of adverts $148,883 ($15 CPM)
• geo070 0.23% of adverts $96,350 ($21 CPM)
• nh New Hampshire 0.21% of adverts $62,700 ($31 CPM)
• geo239 0.21% of adverts $72,121 ($46 CPM)
• geo237 0.21% of adverts $62,327 ($47 CPM)
• geo238 0.2% of adverts $59,094 ($45 CPM)
• geo072 0.2% of adverts $45,893 ($39 CPM)
• geo071 0.19% of adverts $21,685 ($53 CPM)
• geo069 0.18% of adverts $22,344 ($42 CPM)
• geo082 0.17% of adverts $881,560 ($24 CPM)
• geo134 0.15% of adverts
• geo073 0.08% of adverts $19,915 ($40 CPM)
• ne Nebraska 0.07% of adverts $15,008 ($64 CPM)
• me Maine 0.04% of adverts $8,562 ($48 CPM)
• va Virginia 0.02% of adverts $5,900 ($48 CPM)
• geo090 0.02% of adverts $8,722 ($6 CPM)
• geo078 0.02% of adverts $24,518 ($46 CPM)
• geo075 0.01% of adverts $2,172 ($37 CPM)
• geo085 0.01% of adverts $5,123 ($9 CPM)
• geo123 0.01% of adverts $1,376 ($40 CPM)
• geo125 0.0% of adverts $4,184 ($16 CPM)
• geo124 0.0% of adverts $3,684 ($17 CPM)
• geo067 0.0% of adverts