Supporter segment nr , utm1

We think this means
Non-registered supporters
Confidence
high

Why do we think this?

The ads mostly use ‘bh’ (behavioural) targeting, such as “People who like Donald Trump”. This allows the campaign to reach people who are potentially interested in the campaign, but aren’t signed up to emails or text messages. Most of the ads solicit supporter data, usually by asking them to take a survey.

Used in 6,963 adverts with a spend of $2,973,969

Count Spend