Supporter segment md , utm1

We think this means
Monthly donors
Confidence
high

Why do we think that?

The content of the adverts is usually using language that asks for donations while referring to those who continue to step up. Our assumption is that this segment is more committed to the campaign than the Regular/repeat donors group.

Used in 16,255 adverts with a spend of $6,217,125

Count Spend

No values for time period.