Supporter segment utm1, high confidence
What is this used for?
The Trump campaign segments supporters based on past or desired actions. These range from people who have taken no prior action and are being reached by the campaign for the first time, to asking for regular donations.
- na Non-action takers 69.22% of adverts $35,926,081 ($26 CPM)
- nd Non-donors 19.35% of adverts $15,937,004 ($22 CPM)
- rd Repeat donors 6.15% of adverts $8,587,239 ($52 CPM)
- md Monthly donors 3.67% of adverts $6,217,125 ($74 CPM)
- nr Non-registered supporters 1.57% of adverts $2,973,969 ($18 CPM)
- <empty> 0.04% of adverts $60,128 ($19 CPM)