Ad codes and their values


Supporter segment utm1

The Trump campaign groups supporters into segments, based on what they want them to do and their previous support.


6 values

Facebook page utm3

The page the campaign used to place the ad.


31 values – showing 10, see more

Facebook optimization method utm5

The goal Facebook will optimize the ad to achieve.


13 values – showing 10, see more

Facebook targeting method utm6

The type of Facebook targeting used by the ad.


7 values

Goal of the ad utm17

The goal of the ad - what the campaign wants from the person who sees it.


10 values

Ad campaign utm2

What the advert is about.


524 values – showing 10, see more

FB Geo utm10

A geographical region or regions at which the ad is aimed.


46 values – showing 10, see more

Facebook optimisation goal utm18

The action the campaign team wants the user to take.


10 values

Funding entity utm4

Who is paying for the ad.


4 values

Audience ID utm7

The ID of an unnamed audience, for example, military veterans.


671 values – showing 10, see more

Creative ID utm8

The ID of the image or video used in the ad.


3241 values – showing 10, see more

Copy ID utm9

The ID of the textual copy used in the ad.


1178 values – showing 10, see more

Age range utm12

The age cohort at which the ad is aimed.


8 values

Ad network utm13

The network on which the ad will run.


5 values

Asset type utm19

The type of media asset used in the ad.


3 values

Creation date utm0

The date the ad was created


163 values – showing 10, see more

Genders utm11

The gender at which the ad is aimed.


4 values

Facebook placement utm14

A placeholder for ‘selected Facebook placements’


2 values

Asset display width utm20

The horizontal display aspect ratio of an asset.


12 values – showing 10, see more

Asset display height utm21

The vertical display aspect ratio of an asset.


12 values – showing 10, see more

Video length utm22

The length of the video used in the advert.


131 values – showing 10, see more

Unused age range utm15

Junk – an apparently duplicate age range.


5 values

Ad LP code utm16

Not sure, but changes with copy and creative


409 values – showing 10, see more