Ad codes and their values
Ad campaign utm2
What the ad is about
443 values – showing 10, see more
- condemntrump 2.29% of adverts $4,421,042 ($42 CPM)
- 20200811vpannouncement 4.82% of adverts $1,472,029 ($36 CPM)
- 20200727listinactivedonors 0.84% of adverts $1,404,327 ($67 CPM)
- 20201019barackobamadtc 0.64% of adverts $1,152,233 ($72 CPM)
- 20201021scarypolls6 0.34% of adverts $1,084,809 ($59 CPM)
- bvfcondemntrump 2.34% of adverts $696,068 ($31 CPM)
- 20200805conventionissuessurvey 2.06% of adverts $454,739 ($45 CPM)
- 20200808firsttoknowdtc 0.3% of adverts $439,474 ($44 CPM)
- <empty> 3.68% of adverts $424,267 ($25 CPM)
- 20200928silverkhpg 0.4% of adverts $418,636 ($31 CPM)
Ad goal utm3
What is the ad trying to achieve?
9 values
- dd Donate 52.01% of adverts $12,299,392 ($31 CPM)
- acq Supporter acquisition 11.99% of adverts $6,663,842 ($34 CPM)
- ea Engagement 29.86% of adverts $4,326,467 ($33 CPM)
- <empty> 3.68% of adverts $424,267 ($25 CPM)
- cel Campaign Events 0.52% of adverts $54,308 ($47 CPM)
- vol Volunteer for the campaign 1.87% of adverts $44,682 ($36 CPM)
- org Unknown 0.05% of adverts $7,180 ($19 CPM)
- 6bgst 0.03% of adverts $4,088 ($28 CPM)
- g1 0.0% of adverts $749 ($42 CPM)
Creative ID utm10
An ID representing the image or video used in the ad.
123 values – showing 10, see more
- <empty> 77.06% of adverts $18,460,480 ($32 CPM)
- Plan 0.77% of adverts $1,058,379 ($38 CPM)
- BlueFlag 0.15% of adverts $356,586 ($55 CPM)
- AverageGifts 1.33% of adverts $292,441 ($25 CPM)
- Trump20MFundraiser 0.24% of adverts $284,599 ($42 CPM)
- Affordtobethisclose 0.12% of adverts $264,120 ($71 CPM)
- Short 0.15% of adverts $232,640 ($50 CPM)
- LineGraph 0.1% of adverts $227,657 ($26 CPM)
- Joe 0.1% of adverts $227,610 ($91 CPM)
- Battlegroundstates 0.13% of adverts $170,419 ($48 CPM)
Asset type utm11
The type of asset (STAtic image, animated GIF, video)
4 values
- <empty> 77.11% of adverts $18,460,480 ($32 CPM)
- STA 19.93% of adverts $4,782,143 ($34 CPM)
- VID 2.38% of adverts $484,391 ($31 CPM)
- GIF 0.57% of adverts $97,961 ($17 CPM)
Audience type utm4
The type of the audience
98 values – showing 10, see more
- 000 Grassroots Supporters 73.42% of adverts $14,161,968 ($33 CPM)
- broad Issues with a broad appeal & audience 1.17% of adverts $1,598,975 ($42 CPM)
- 000org Warren campaign supporters 3.75% of adverts $992,188 ($36 CPM)
- dla1-8 0.87% of adverts $873,508 ($41 CPM)
- web 0.81% of adverts $750,876 ($32 CPM)
- px 0.26% of adverts $603,204 ($64 CPM)
- page180 0.98% of adverts $525,555 ($22 CPM)
- <empty> 3.71% of adverts $429,104 ($25 CPM)
- pla1-6 0.4% of adverts $421,934 ($41 CPM)
- d 0.34% of adverts $397,320 ($60 CPM)
Age range utm7
The targeted age range.
6 values
- <empty> 77.06% of adverts $18,460,480 ($32 CPM)
- 18-65 22.14% of adverts $5,327,084 ($33 CPM)
- 65 0.21% of adverts $13,914 ($38 CPM)
- 55-64 0.2% of adverts $8,767 ($27 CPM)
- 35-54 0.21% of adverts $8,314 ($19 CPM)
- 18-34 0.2% of adverts $6,416 ($19 CPM)
Network utm1
The networks on which the ad will run.
3 values
- fb Facebook and Instagram ads 93.98% of adverts $23,320,439 ($32 CPM)
- <empty> 3.68% of adverts $424,267 ($25 CPM)
- igs Instagram-only ads 2.34% of adverts $80,269 ($36 CPM)
Location utm6
Where the ad is shown.
3 values
- <empty> 77.06% of adverts $18,460,480 ($32 CPM)
- US 22.94% of adverts $5,364,199 ($33 CPM)
- OH 0.01% of adverts $296 ($14 CPM)
Audience ID utm9
The ID of the audience
22 values – showing 10, see more
- <empty> 15.79% of adverts $7,103,057 ($33 CPM)
- a001 Dem Party Activists 22.04% of adverts $3,684,331 ($29 CPM)
- a002 Grassroots supporters 18.54% of adverts $3,123,486 ($29 CPM)
- a003 12.32% of adverts $2,092,731 ($38 CPM)
- a005 5.67% of adverts $1,889,732 ($32 CPM)
- a004 9.53% of adverts $1,504,787 ($25 CPM)
- a006 4.75% of adverts $1,139,779 ($32 CPM)
- x 4.0% of adverts $1,084,623 ($40 CPM)
- a007 1.86% of adverts $715,613 ($36 CPM)
- a008 1.41% of adverts $390,904 ($33 CPM)
Genders utm8
The gender at which the ad is aimed.
3 values
- <empty> 77.06% of adverts $18,460,480 ($32 CPM)
- MF 22.92% of adverts $5,364,005 ($33 CPM)
- F 0.02% of adverts $490 ($70 CPM)
Network (duplicate) utm5
Unused - the networks on which the ad will run.
3 values
- <empty> 77.06% of adverts $18,460,480 ($32 CPM)
- FB 22.85% of adverts $5,358,133 ($33 CPM)
- IGS 0.09% of adverts $6,362 ($16 CPM)
Unknown12 utm12
Unknown (12)
24 values – showing 10, see more
- <empty> 77.11% of adverts $18,460,480 ($32 CPM)
- NB New Battleground States 7.69% of adverts $2,389,131 ($34 CPM)
- DN Donors 3.47% of adverts $779,713 ($28 CPM)
- DN10 1.9% of adverts $769,945 ($37 CPM)
- SQ 1.18% of adverts $618,293 ($35 CPM)
- AYN 1.11% of adverts $407,486 ($48 CPM)
- SU 1.05% of adverts $103,913 ($18 CPM)
- SWU 2.02% of adverts $67,305 ($42 CPM)
- SHRT 0.64% of adverts $59,933 ($16 CPM)
- WEP 0.88% of adverts $56,830 ($17 CPM)
Unknown13 utm13
Unknown (13)
17 values – showing 10, see more
- <empty> 77.11% of adverts $18,460,480 ($32 CPM)
- SQ 16.35% of adverts $4,220,900 ($34 CPM)
- NB 0.36% of adverts $449,795 ($56 CPM)
- REC 1.95% of adverts $352,985 ($24 CPM)
- COND02 0.45% of adverts $92,033 ($19 CPM)
- VER 2.22% of adverts $77,421 ($35 CPM)
- DN10 0.21% of adverts $54,262 ($15 CPM)
- COND01 0.45% of adverts $41,113 ($16 CPM)
- IMG 0.16% of adverts $24,247 ($21 CPM)
- COND03 0.28% of adverts $18,753 ($36 CPM)
Unknown utm0
Some kind of reference
6 values
- omvf 87.43% of adverts $17,713,808 ($31 CPM)
- om 8.89% of adverts $5,686,900 ($35 CPM)
- ads 3.67% of adverts $422,971 ($25 CPM)
- social-graphic-20200917womenforbidenlatina 0.0% of adverts $649 ($13 CPM)
- social-graphic-20200826graphic 0.01% of adverts $647 ($18 CPM)
- social-graphic-20200831makeithappen 0.0% of adverts