Ad goal utm3, high confidence

• Values
• Timeline
• Show against
  Ad campaign utm2

  Asset type utm11

  Audience type utm4

  Creative ID utm10

  Audience ID utm9

  Age range utm7

  Network utm1

  Location utm6

  Genders utm8

  Unknown13 utm13

  Unknown utm0

  Network (duplicate) utm5

  Unknown12 utm12
• Hosts

What is this used for?

This indicates the ad’s goal.

Values

• dd Donate 52.01% of adverts $12,299,392 ($31 CPM)
• acq Supporter acquisition 11.99% of adverts $6,663,842 ($34 CPM)
• ea Engagement 29.86% of adverts $4,326,467 ($33 CPM)
• <empty> 3.68% of adverts $424,267 ($25 CPM)
• cel Campaign Events 0.52% of adverts $54,308 ($47 CPM)
• vol Volunteer for the campaign 1.87% of adverts $44,682 ($36 CPM)
• org Unknown 0.05% of adverts $7,180 ($19 CPM)
• 6bgst 0.03% of adverts $4,088 ($28 CPM)
• g1 0.0% of adverts $749 ($42 CPM)