Ad goal utm3, high confidence
What is this used for?
This indicates the ad’s goal.
Values
- dd Donate 52.01% of adverts $12,299,392 ($31 CPM)
- acq Supporter acquisition 11.99% of adverts $6,663,842 ($34 CPM)
- ea Engagement 29.86% of adverts $4,326,467 ($33 CPM)
- <empty> 3.68% of adverts $424,267 ($25 CPM)
- cel Campaign Events 0.52% of adverts $54,308 ($47 CPM)
- vol Volunteer for the campaign 1.87% of adverts $44,682 ($36 CPM)
- org Unknown 0.05% of adverts $7,180 ($19 CPM)
- 6bgst 0.03% of adverts $4,088 ($28 CPM)
- g1 0.0% of adverts $749 ($42 CPM)