Network utm1, high confidence
What is this used for?
This indicates the network on which the ad runs.
Values
- fb Facebook and Instagram ads 93.98% of adverts $23,320,439 ($32 CPM)
- <empty> 3.68% of adverts $424,267 ($25 CPM)
- igs Instagram-only ads 2.34% of adverts $80,269 ($36 CPM)