Network utm1, high confidence

• Values
• Timeline
• Show against
  Ad campaign utm2

  Ad goal utm3

  Asset type utm11

  Audience type utm4

  Creative ID utm10

  Audience ID utm9

  Age range utm7

  Location utm6

  Genders utm8

  Unknown13 utm13

  Unknown utm0

  Network (duplicate) utm5

  Unknown12 utm12
• Hosts

What is this used for?

This indicates the network on which the ad runs.

Values

• fb Facebook and Instagram ads 93.98% of adverts $23,320,439 ($32 CPM)
• <empty> 3.68% of adverts $424,267 ($25 CPM)
• igs Instagram-only ads 2.34% of adverts $80,269 ($36 CPM)