Asset type utm11, high confidence
What is this used for?
This indicates the type of media asset used in the ad; static, GIF or video.
Values
- <empty> 77.11% of adverts $18,460,480 ($32 CPM)
- STA 19.93% of adverts $4,782,143 ($34 CPM)
- VID 2.38% of adverts $484,391 ($31 CPM)
- GIF 0.57% of adverts $97,961 ($17 CPM)