Asset type utm11, high confidence

• Values
• Timeline
• Show against
  Ad goal utm3

  Ad campaign utm2

  Audience type utm4

  Creative ID utm10

  Audience ID utm9

  Age range utm7

  Network utm1

  Location utm6

  Genders utm8

  Unknown13 utm13

  Unknown utm0

  Network (duplicate) utm5

  Unknown12 utm12
• Hosts

What is this used for?

This indicates the type of media asset used in the ad; static, GIF or video.

Values

• <empty> 77.11% of adverts $18,460,480 ($32 CPM)
• STA 19.93% of adverts $4,782,143 ($34 CPM)
• VID 2.38% of adverts $484,391 ($31 CPM)
• GIF 0.57% of adverts $97,961 ($17 CPM)