Ad codes and their values


Ad campaign utm2

What the ad is about


442 values – showing 10, see more

Ad goal utm3

What is the ad trying to achieve?


9 values

Creative ID utm10

An ID representing the image or video used in the ad.


123 values – showing 10, see more

Asset type utm11

The type of asset (STAtic image, animated GIF, video)


4 values

Audience type utm4

The type of the audience


98 values – showing 10, see more

Age range utm7

The targeted age range.


6 values

Network utm1

The networks on which the ad will run.


3 values

Location utm6

Where the ad is shown.


3 values

Audience ID utm9

The ID of the audience


22 values – showing 10, see more

Genders utm8

The gender at which the ad is aimed.


3 values

Network (duplicate) utm5

Unused - the networks on which the ad will run.


3 values

Unknown12 utm12

Unknown (12)


24 values – showing 10, see more

Unknown13 utm13

Unknown (13)


17 values – showing 10, see more

Unknown utm0

Some kind of reference


6 values