Decoding the Presidential candidates’ Facebook advertising

Modern campaigns run thousands of digital ads at a time.

Each is a combination of content, targeting and spending designed to provoke the maximum possible reaction from those who see it.

This data investigation, updated daily, shows how the two US Presidential campaigns construct their digital advertising and in doing so, shows how they think about their supporters and voters.

Joe Biden

  • BIDEN FOR PRESIDENT
  • BIDEN VICTORY FUND
  • Biden for President

Total ads: 101,010

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Donald J. Trump

  • TRUMP MAKE AMERICA GREAT AGAIN COMMITTEE
  • DONALD J. TRUMP FOR PRESIDENT, INC.

Total ads: 417,016

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Analysis based on 518,026 adverts from the Biden and Trump campaigns since July 1

Ad Count Spend per day

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